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The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to  accelerate the process.

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.

Sony’s Callan Green and Dave Thomas Foundation for Adoption’s Staci Perkins share their reactions to Pinterest’s move to fight scammers and spammers.

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.