With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C.
Topics
PR Exec Considered One of the Most Stressful (Yet Rewarding) Jobs
January 4th, 2013 by Bill MiltenbergThe 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.
Shareable Social Content Moves to the Engagement Forefront
January 4th, 2013 by Scott Van CampPress releases and banner ads are being replaced as outreach vehicles by content marketing, says Salesforce.com’s Jennifer Burnham.
8 Tips for Communicating During Times of Change
January 3rd, 2013 by Carrie FoxAs we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.
The 2012 PR Yearbook [Infographic]
January 3rd, 2013 by Bill MiltenbergVersion 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.
Series of Media Fumbles By the New York Jets Offers Spate of PR Lessons
January 3rd, 2013 by Matthew SchwartzThe Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.
New Year’s Resolutions that PR Pros can Actually Keep
January 2nd, 2013 by Scott Van CampLet’s face it. New Year’s Resolutions more often than not don’t quite work out. Such resolutions (finish Robert Caro’s latest tome on Lyndon Baines Johnson or hit the gym more frequently) may last a few weeks or months into the New Year, but th…
Riding the Social Web to Make Better Waves With Reporters
January 2nd, 2013 by Matthew SchwartzUnderstand the needs of journalists just as you would of your customers, says Digital PR Summit speaker Jake Gasaway of San Francisco-based start-up Stitch Labs.
From Hotel Gansevoort to GE, 5 Instagram Tips From Range of PR Pros
January 2nd, 2013 by Bill MiltenbergIf you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.
Toyota’s Reputation Still Needs Repairing After $1 Billion Settlement
December 28th, 2012 by Scott Van CampIn 2009 and 2010 Toyota faced a doozy of a crisis when some customers reported that the cat company’s vehicles were accelerating without warning, causing accidents, injuries and deaths. The accusations sent Toyota’s sales reeling, while its rep…