Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.
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7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day
July 11th, 2012 by Bill MiltenbergSlurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.
For a Power Utility, a Heat Wave’s a Bad Time for Self-Reflection
July 10th, 2012 by Steve GoldsteinLike many in the U.S., I’ve been doing my best to stay cool in the midst of record-breaking heat the last couple of weeks. Living in the Washington, D.C. area, temperatures in the mid-to-upper 90s have become the norm of late. In a word, it’s been …
Managing the Media: Six Steps to Ensure a Successful Event
July 10th, 2012 by Laura GrossNo matter how large or small an event, there are six simple steps to take that will set your organization up for media success.
Managing the Media: Six Steps to Ensure a Successful Event
July 10th, 2012 by Laura GrossNo matter how large or small an event, there are six simple steps to take that will set your organization up for media success.
What Twitter’s Leaked iPhone App Update Means for PR Pros
July 9th, 2012 by Bill MiltenbergPlanned upgrades for Twitter’s iPhone app have leaked from Apple’s i0S 6 App Store.
What Twitter’s Leaked iPhone App Update Means for PR Pros
July 9th, 2012 by Bill MiltenbergPlanned upgrades for Twitter’s iPhone app have leaked from Apple’s i0S 6 App Store.
Ruling the Waves: 5 Tips for a Successful Radio Interview
July 6th, 2012 by Scott Van CampCommCore Consulting Group CEO Andy Gilman explains how to take advantage of the most imaginatively visual medium—radio.
Ruling the Waves: 5 Tips for a Successful Radio Interview
July 6th, 2012 by Scott Van CampCommCore Consulting Group CEO Andy Gilman explains how to take advantage of the most imaginatively visual medium—radio.
Stifle the Social Network Yawns
July 5th, 2012 by Steve GoldsteinAuthor Bill Zehme once asked Frank Sinatra, “What should a man never do in the presence of a woman?” Sinatra’s reply: “Yawn.” It doesn’t matter if you’re a man or a woman, actually. Having someone yawn in your …