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Here are six tips to supercharge your online search presence in the New Year.

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.

Christmas Eve 2012 was not an enjoyable one for Netflix, the popular streaming video service. That night, customers across Canada, Latin America and the U.S. hit snags in streaming the company’s movies and TV shows into their homes—via various devi…

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.

In the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.

You need to make the case now to senior leaders that cyber hacking is not an if, but a when situation.

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.