PR News Announces CSR Awards Finalists

Helping 10 million children so far in its 10 years of existence,
Amway's One by One Campaign for Children will be inducted into
the Hall of Fame at the PR News CSR Awards luncheon
in February.

It's no secret that organizations are tapping into powerful engagement opportunities with corporate social responsibility initiatives. And why not? A Nov. 2012 TBWA study found that nearly three-quarters (71%) of young adults prefer to buy from a socially responsible company. That's strong motivation to differentiate from the competition when it comes to green, cause-related and giving-back programs. Forward-thinking organizations are doing CSR right, and this is what PR News’ annual CSR Awards are all about: honoring the most effective CSR communications initiatives.

This year's awards feature 30 categories, plus our CSR A-List (PR agencies doing stellar CSR work for their clients) and Hall of Fame inductees, which include such companies as Amway, Baxter International, Coca-Cola Enterprises CVS Caremark and UPS. We present here our CSR Awards finalists—congratulations to all of them. The winners will be announced at the CSR Awards luncheon on February 11 at the National Press Club in Washington, D.C. Keynoting the luncheon event will be Kelly Caffarelli, president of the Home Depot Foundation.

Hall of Fame Inductees

  • Amway One by One Campaign for Children
  • Baxter International
  • Coca-Cola Enterprises
  • CVS Caremark
  • UPS

CSR A-List Winners

  • APCO Worldwide
  • Blick & Staff Communications
  • Cone Communications
  • Edelman
  • Fleishman-Hillard
  • Havas PR
  • Ketchum
  • RF|Binder
  • Waggener Edstrom Worldwide
  • Weber Shandwick

CSR Professional of the Year

  • Teresa Dickerson - Memphis Grizzlies
  • Rosa Gatti - ESPN
  • Paul Massey - Weber Shandwick
  • Shannon Schuyler - PwC

Annual Report

  • Excellus BlueCross BlueShield - Local People Serving Local Communities: The Lifetime Healthcare Companies 2011 Annual Report
  • GOJO Industries - 2011 GOJO Sustainability Report
  • Hormel Foods Corp. and Burson-Marsteller - Hormel Foods 2011 Corporate Responsibility Report
  • Office Depot Foundation - 2011 Office Depot Foundation Report to the Community
  • Wells Fargo & Company - Community Commitment. Unchanged Vision


  • Disney Post: The Official Blog of The Walt Disney Company
  • Ketchum and Rain - Walmart Green Room: Creating a Sustainable Conversation
  • Mullen - GMBeyondNow General Motors Environmental Blog
  • RF|Binder for CVS Caremark - CVS Caremark All Kids Can Blog

Cause Branding Campaign

  • Discover Financial Services and Burson-Marsteller - Pathways to Financial Success: Bringing Financial Education to the Classroom
  • Do Something Inc. - Thumb Wars
  • Elizabeth Arden and Lippe Taylor - Revolutionizing Social Good: #PinItToGiveIt with Elizabeth Arden
  • RF|Binder - JOHNSON'S® Baby Brand Gives Back and Gains Trust
  • Scripps Networks Interactive - Food Network's Hunger Hits Home Campaign
  • TELUS Corporation - TV for Good and Phones for Good

Community Affairs

  • Astro Malaysia Holdings Berhad - Astro Hostel Project
  • AT&T with Fleishman-Hillard - "It Can Wait" No Texting While Driving 2012 Movement
  • California Milk Advisory Board with Ketchum - Real Seals Mean Milk Money for Schools
  • Hampton Hotels - Save-A-Landmark Reaches Milestone of Preserving Historical Landmarks in all 50 US States
  • Microsoft Corp. - Microsoft YouthSpark
  • Mondelez International - Health in Action
  • Porter Novelli  - Right to Read
  • RBB Public Relations - Home2 Suites by Hilton

Corporate-Community Partnership

  • ARAMARK Corp - ARAMARK Building Community
  • Baxter International Inc. - Educating Tomorrow's Innovators Today: Baxter's Science@Work Program
  • Craftsman - Craftsman House United
  • Delta Dental - Delta Dental/ADCF "America's Missions of Mercy"
  • eVgo - Evs for Trees
  • Golin Harris & Waters Corporation - Building a Global Network to Improve Public Health
  • InterContinental Milwaukee - The Pink Room
  • Pacific Gas and Electric Company - PG&E Summer Jobs Program
  • Toys R US - Fighting Childhood Cancer, One Cup at a Time
  • WWE - Be a Star

CSR on a Shoestring

  • Idyllic Software Private Limited – Proud Errors
  • Saint-Gobain Corporation – Saint-Gobain's Partnership with YouthBuild USA Rebuilds Homes, Lives and its brand with help from Brownstein Group
  • QlikTech – The 10-10-10 Challenge

Diversity Communications

  • Entergy Corp - No Place for Hate
  • FedEx - FedEx Corporate Communications efforts in the area of Diversity Communications
  • Select Health of South Carolina - Culturally Competent Cervical Cancer Screening Program
  • Turk Telekom - Books on the Phone

Employee Relations

  • AT&T Empowers Employees to "Do One Thing" to Improve their Communities and AT&T's Business 
  • Bacardi Ltd - Driving CSR Passion in Bacardi Employees
  • Baxter International - Creating a Culture of Employee Engagement and Volunteerism
  • Bechtel Corporation - Bechtel Stewardship
  • Houghton Mifflin Harcourt - HMH Community Investment Councils
  • Mondelez International - Kraft Hope Kitchens
  • Novartis International and Fishburn Hedges - Novartis and TED: inspiring associates to improve healthcare in Africa

Employee Volunteer Program

  • Bacardi Ltd - Bacardi Supports Local Communities
  • Grameen Foundation USA - JP Morgan Employee Volunteer Program
  • Kaiser Permanente - Gulf Coast Relief Campaign
  • MSL New York - MSL New York Community Connected
  • Pfizer Inc. - Pfizer Global Health Fellows Program
  • PwC  - Creating a Culture of Service
  • Tata Consultancy Services - CSR Champions: Impact Through Empowerment EVP

Environmental Stewardship

  • American Airlines and Weber Shandwick - American Airlines Reduces its Carbon Footprint
  • DuPont - Zero Landfill Communications Campaign
  • The Glad Products Company - Glad One Bag Tailgate Event
  • The Hershey Company - Hershey Zero Waste to Landfill Initiative
  • Novelis, Inc. - Becoming the World's Greenest Aluminum Company

Event: CSR/Green Focus

  • Cone Communications for Green Mountain Coffee® - Green Mountain Coffee Fair Trade 2012 Campaign
  • Disney - Disney Kids and Nature Celebration
  • The Glad Products Company - Glad One Bag Tailgate Event
  • JetBlue Airways Corporate - One Thing That's Green
  • The Coca-Cola Company and Rogers & Cowan - and the Coca-Cola Company Accelerate EKOCYCLE Momentum with Brand Partner Launch Event

Facebook Communications Campaign

  • Carve Consulting LLP - IHG Planet CR: Make a Difference Together
  • Cisco Systems - How Do You Give Campaign
  • CRT/tanaka - Love Pets? Like BISSELL
  • FedEx - FedEx Small Business Disaster Preparedness Campaign
  • KB Home - Sharing Sustainability
  • MSL London - Always Helps Girls and Young Women to Learn To Read and Write
  • Porter Novelli for Uncle Ben's - Ben's Beginners Cooking Contest

Green PR Campaign

  • Enermodal Engineering Ltd. - Promoting the Green Lifestyle at Enermodal Engineering, Canada's Largest Green Building Consultant
  • Ogilvy PR - Kleenex Cottonelle: Pin to Make a Difference
  • RF|Binder - Dagoba Organic Chocolate is Now Made with Rainforest Alliance Certified Cacao
  • The Coca-Cola Company and Rogers & Cowan - An End is a Cool, New Start: and The Coca-Cola Company Launch EKOCYCLE
  • Turk Telecom - Environment-Friendly Communication Campaign

Human Rights Communications

  • Avon Foundation – Communications X-Change
  • Cone Communications for Green Mountain Coffee - Green Mountain Coffee Fair Trade 2012 Campaign
  • Ericsson – Technology for Good Blog

Media Relations

  • Havas PR - When Breast Cancer Is Just the Beginning of the Story
  • RF|Binder - JOHNSON'S® Baby Brand Gives Back and Gains Trust
  • WWF Singapore & Weber Shandwick - WWF's Earth Hour 2012 campaign: The night that Singapore turned dark in the country's largest environmental event

Nonprofit/Corporate Partnership

  • California Earthquake Authority and American Red Cross - Joining Forces to Provide a Shared and Urgent Message: "Get Prepared, California"
  • Edelman/Unilever - Dove and Girl Scouts Rock the Mall: Dove presents Women Who Should Be Famous
  • Toshiba America - Toshiba/NSTA Celebrate 20th Anniversary of Enhancing STEM Education
  • Toyota Financial Services  - Toyota Financial Services and the Boys & Girls Clubs of America's Diplomas to Degrees

Overall Leader in CSR Practices – Organizations with less than 10,000 employees

  • AAA Northern California, Nevada & Utah Insurance Exchange
  • Celanese Corp.
  • EMD Serono
  • Greif Inc. and MSLGROUP North America
  • Homewood Suites by Hilton
  • Klick Health
  • Millennium: The Takeda Oncology Company
  • Waggener Edstrom Worldwide

Overall Leader in CSR Practices – more than 10,000 employees

  • Coca-Cola Enterprises  
  • Disney
  • MGM Resorts International
  • UPS

Philanthropy Communications

  • APCO Worldwide - Working Toward Equity in Health
  • Cantor Fitzgerald BGC - Cantor/BGC Charity Day 2012
  • Darden Restaurants - Darden Restaurants Community Grants Program
  • Saucony - Saucony Run4Good Against Childhood Obesity
  • The Allstate Foundation Purple Purse

Pro Bono Campaign

  • Discovery Communications - Discovery Impact: Creating Change
  • MSL New York - City Lore's: 25 Days of Lore
  • Smithfield - Helping Hungry Homes Campaign

Recycling Program

  • City of San Diego - Water Purification Demonstration Project Outreach Program
  • Cone Communications for Nestlé Waters North America - Reinventing Recycling through an Extended Producer Responsibility Model
  • TerraCycle, Inc. - TerraCycle Brigade Program
  • Universal Textile Technologies - Project Yellowstone

Social Good

  • Entergy Corporation - 10 Years of Low Income Customer Assistance
  • Greif Inc. and MSLGroup North America - Alleviating the Achilles' Heel of the Global Water Crisis
  • Henry Schein, Inc. - Health Kit Outreach Program
  • The Hershey Company - Hershey Learn to Grow - Distance Learning Program
  • One Meralco Foundation - Energizing Public Schools In Isla Verde
  • Saucony - Saucony Run4Good Against Childhood Obesity
  • The Walt Disney Company - Disney Magic of Healthy Living - Food Advertising Standards for Kids

Social Media Campaign 

  • Cohn & Wolfe - Audubon's Exit the Highway
  • - Pics for Pets
  • Esurance Inc. - Esurance Supports the Trevor Project
  • Ketchum and Rain - Walmart Green Room: Creating a Sustainable Conversation
  • Ogilvy Public Relations and Bristol-Myers Squibb - Use Social Media to Expose Melanoma
  • Univision Communications Inc - Educate! Es el momento

Stakeholder Engagement 

  • Carlson Wagonlit Travel - CWT Global Business Travel Association 2012 Event
  • Henry Schein, Inc. - Health Kit Outreach Program
  • The Hershey Company - Hershey's Track & Field Games 35th Birthday
  • Kangaroo Express - Salute our Troops
  • NYSE Euronext - The NYSE Big Startup
  • Toronto Hydro Corporation - Going Beyond CR Reporting: A Commitment to Stakeholders
  • WorkSafeBC - Day of Mourning

Sustainability/CSR Report Category 

  • Alcatel/Lucent - Corporate Responsibility Report 2011
  • AT&T and VOX Global - Inviting Consumers to the Sustainable City
  • Darden Restaurants - Darden Sustainability Report
  • KB Home - KB Home's 2011 Sustainability Report
  • Merck - Merck 2011 Corporate Responsibility Report
  • New Balance Athletic Shoe Inc. - New Balance Responsible Leadership Report
  • UPS - UPS Corporate Sustainability Report: Logistics at the Core

Twitter Communications

  • Coca-Cola Enterprises - Social Joe: Coca-Cola Enterprises' CSR Voice on Twitter
  • Fenton - #CSRchat
  • The Ritz-Carlton - The Ritz-Carlton Community Footprints, @RitzCarltonCSR
  • Viacom - #Viacommunity

Video Initiatives

  • Advent Creative - Viridian's 7 Continents in 7 Years Initiative
  • APCO Worldwide - National Math & Science Initiative
  • Direct Energy - Reduce Your Use for Good
  • Havas PR - Banging the Drum for Breast Cancer Awareness
  • HBO - HBO The Weight of the Nation": An Unprecedented Public Health Partnership
  • International Flavors & Fragrances - Sustainability Video
  • Peel District School Board - Stand Up for Student Mental Health
  • Scripps Networks Interactive - Food Network's HUNGER HITS HOME Campaign

Volunteer Program 

  • Amerigroup - The Amerigroup Community Volunteers Program
  • Catholic Charities Brooklyn and Queens
  • MSL New York - MSL New York Community Connected
  • Outsell - The Outsell Caring Committee
  • The Ritz Carlton - The Ritz-Carlton Hotel Company, Give Back Getaways

Workplace Innovation

  • AT&T and VOX Global - AT&T Empowers Employees to "Do One Thing" to Improve their Communities and AT&T's Business
  • International Paper Co - It's About LIFE
  • MSL New York - MSL New York Community Connected

See more information about the Feb. 11 CSR Awards Luncheon.

Follow Scott Van Camp: @svancamp01