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Given the continuing, intense media coverage of the report on the Penn State scandal by former FBI director Louis Freeh, there’s no doubt that what was in that report has hit the public like a sledgehammer. Freeh called the behavior of key figures in…

When your team becomes relegated to a skeleton crew during the summer, follow these five steps to keep your brand’s social pulse beating.

When your team becomes relegated to a skeleton crew during the summer, follow these five steps to keep your brand’s social pulse beating.

Sometimes it’s good to go back to basics in the School of Media Relations. I am reminded of this after receiving a dozen emails this week and a few phone calls from PR professionals that were (to put it nicely) off target.  Having been on both sides…

When Viacom channels on DirecTV were blacked out because of stalled carriage negotiations, disgruntled consumers flocked to four hashtags to make their voices heard.

When Viacom channels on DirecTV were blacked out because of stalled carriage negotiations, disgruntled consumers flocked to four hashtags to make their voices heard.

Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.

Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.

Like many in the U.S., I’ve been doing my best to stay cool in the midst of record-breaking heat the last couple of weeks. Living in the Washington, D.C. area, temperatures in the mid-to-upper 90s have become the norm of late. In a word, it’s been …

No matter how large or small an event, there are six simple steps to take that will set your organization up for media success.