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“Used to shop at TJ Maxx back in ’83. I don’t even know it was open then. I didn’t know Oprah then.” Who would have thought that a simple line from a rap lyric would turn a corporate brand into the talk of the Internet? When Jay-Z was reminis…

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.

Proper keyword research can help answer critical questions that will drive your online reputation strategy and vault you over competitors.

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

Piggybacking off of a documentary series that chronicled schools suffering from budget cuts, ESPN enlisted students, celebrity athletes and 400 volunteers to renovate gyms and build new play spaces in four communities.