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Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

You need to make the case now to senior leaders that cyber hacking is not an if, but a when situation.

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.

As PR News readers know, we’re big on lessons learned. Many of these PR lessons result in tried and true tactics, like “measure everything” and “listen to your target audiences.” Because 2012 is drawing to a close, I&#8217…

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.

Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.

The story goes that journalist Clare Booth Luce once asked President John F Kennedy what his one sentence was, that a “great man is a sentence”. Concerned that Kennedy was more “a paragraph” than a sentence, Booth (one of the first females to s…