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The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.

Let’s face it. New Year’s Resolutions more often than not don’t quite work out. Such resolutions (finish Robert Caro’s latest tome on Lyndon Baines Johnson or hit the gym more frequently) may last a few weeks or months into the New Year, but th…

If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.

Understand the needs of journalists just as you would of your customers, says Digital PR Summit speaker Jake Gasaway of San Francisco-based start-up Stitch Labs.

In 2009 and 2010 Toyota faced a doozy of a crisis when some customers reported that the cat company’s vehicles were accelerating without warning, causing accidents, injuries and deaths. The accusations sent Toyota’s sales reeling, while its rep…

Here are six tips to supercharge your online search presence in the New Year.

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.

Christmas Eve 2012 was not an enjoyable one for Netflix, the popular streaming video service. That night, customers across Canada, Latin America and the U.S. hit snags in streaming the company’s movies and TV shows into their homes—via various devi…

In the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.