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While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound.

PR News recently honored in Washington, D.C., its People to Watch—PR professionals age 30 or under who have already established themselves as leaders within their own organizations. Leading up to our Nov. 29 luncheon event we asked them who or what h…

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

Social media plays a huge role in consumers’ travel decision-cycles and experiences.

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

In the current issue of PR News (12/3/2012), there’s a story on e-mail campaign pitfalls and best practices. One major pitfall is that two-thirds of e-mails sent aren’t relevant to their audiences (MarketingSherpa). One best practice is ensuring yo…

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.