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Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off the grid. But you’re still hopeful, especiall…

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off… Continued

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.