The power of a positive outlook works wonders in communications.
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On the Power of Optimism in PR Communications
May 10th, 2013 by Tony SilberThe power of a positive outlook works wonders in communications.
3 Ways to Convince C-level Executives to Invest in Social
May 10th, 2013 by Lucia DavisHere’s how to convince your boss to back social spending.
PR Expert Weighs in on McDonald’s Charles Ramsey Tweet
May 9th, 2013 by Lucia DavisTo tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.
For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress
May 8th, 2013 by Lucia DavisAmy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
4 Video Trends that are Critical for PR Pros
May 7th, 2013 by Lucia DavisAs YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.
4 Ways to Manage a Celebrity Tantrum on Twitter
May 6th, 2013 by Steve GoldsteinRainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.
How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away
May 6th, 2013 by Lucia DavisGreat communicators are usually great writers, and great writers create great PR.
7 Key Communications Takeaways from ‘Iron Man 3’
May 6th, 2013 by Diane SchwartzIn ‘Iron Man 3,’ there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies. Stark stares into the iphone, makes his superhero… Continued
List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction
May 6th, 2013 by PRNEWSForbes recently released data from its 2013 Most Reputable U.S. Companies report.