Topics

Want to Succeed on Pinterest? Pin In Color

June 3rd, 2013 by

What are your favorite colors? Your answer may depend on how much your content gets shared on Pinterest.

PR Pros Look to the Mommy Track To Jumpstart Brand Communication

June 3rd, 2013 by

This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com.

Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us

June 3rd, 2013 by

Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.

The Imperative of Cultivating a Content Marketing Strategy

May 31st, 2013 by

Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.

Take Advantage of LinkedIn’s New Feature with These Video Tips

May 31st, 2013 by

LinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.

Facebook Doles Out Verification Badges, But Only to ‘Prominent’ Brands

May 30th, 2013 by

Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.

Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong

May 30th, 2013 by

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.

Your Pocket Guide to PR Social Measurement

May 30th, 2013 by

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.

What Should Adam Levine Do? The Voice of Reason…

May 30th, 2013 by

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and Maroon Five singer truly hated America, the worst that could…

What Should Adam Levine Do? The Voice of Reason…

May 30th, 2013 by

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and… Continued