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Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers

May 14th, 2013 by

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.

Moving Beyond Communicators’ Comfort Zone

May 13th, 2013 by

Communicators must learn to work well behind the borders of their department. Here’s how.

SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer Brands

May 13th, 2013 by

Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.

In Containing Damage, If You Can’t Be Substantive Don’t Say Anything At All

May 13th, 2013 by

Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.

Hertz Links PR and Customer Service As Social Channels Grow

May 13th, 2013 by

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.

On the Power of Optimism in PR Communications

May 10th, 2013 by

Earlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT ‪@SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retw…

On the Power of Optimism in PR Communications

May 10th, 2013 by

The power of a positive outlook works wonders in communications.

On the Power of Optimism in PR Communications

May 10th, 2013 by

The power of a positive outlook works wonders in communications.

3 Ways to Convince C-level Executives to Invest in Social

May 10th, 2013 by

Here’s how to convince your boss to back social spending.

PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

May 9th, 2013 by

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.