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Moving Beyond Communicators’ Comfort Zone
May 13th, 2013 by Howard SholkinCommunicators must learn to work well behind the borders of their department. Here’s how.
SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer Brands
May 13th, 2013 by PRNEWSTwo thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.
In Containing Damage, If You Can’t Be Substantive Don’t Say Anything At All
May 13th, 2013 by Katie PaineAny good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
Hertz Links PR and Customer Service As Social Channels Grow
May 13th, 2013 by PRNEWSLast summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.
On the Power of Optimism in PR Communications
May 10th, 2013 by Tony SilberEarlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT @SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retw…
On the Power of Optimism in PR Communications
May 10th, 2013 by Tony SilberThe power of a positive outlook works wonders in communications.
On the Power of Optimism in PR Communications
May 10th, 2013 by Tony SilberThe power of a positive outlook works wonders in communications.
3 Ways to Convince C-level Executives to Invest in Social
May 10th, 2013 by Lucia DavisHere’s how to convince your boss to back social spending.
PR Expert Weighs in on McDonald’s Charles Ramsey Tweet
May 9th, 2013 by Lucia DavisTo tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.