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We asked our readers what to do the instant a PR emergency hits. See what they had to say.

Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.

“info@acmecorp.com” is not an email address to a journalist—it’s a red flag.

What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients?

Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially.

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.

Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.

It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.