SAP America SAP has established itself as an employer of choice, regularly scoring high in rankings of top tech companies to work for and in Glassdoor’s listings. But less well known is its deep-rooted commitment… Continued
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2012 PR People Awards: MARCOM Professional of the Year
November 29th, 2012 by PRNEWSWinner: Lisa Adler VP, Corporate Communications, Millennium: The Takeda Oncology Company Lisa Alder overseas a communications team that practices PR, patient advocacy, visual communications and digital communications. Under her leadership, a social media program was… Continued
3 Tips for Spotting a Rising PR Star
November 28th, 2012 by Bill MiltenbergThose making hires (and granting raises) in communications should follow these three steps to find the PR stars of tomorrow, today.
Black Friday Lesson: Mobile, Not Social, Drives Sales
November 27th, 2012 by Scott Van CampThe digital results for Thanksgiving and Black Friday last week are in, and from a sales perspective were quite impressive: Online sales on Thanksgiving grew by 17.4% from 2011, and the next day, Black Friday, they increased 20.7% from last year, accor…
Community Vent: The Most Irksome Facebook Posts
November 27th, 2012 by Bill MiltenbergWant to keep your Facebook friends? Avoid posting about politics or going to the gym.
5 Steps for Finding a Balance in PR Work and Life
November 27th, 2012 by Carrie FoxCarrie Fox For many public relations professionals, finding balance in our business is like finding the Holy Grail. The nature of this industry requires that we be "on" all the time, even when we’re… Continued
Why Thanksgiving Turkey Tastes Better the Next Day, And Why It Matters
November 26th, 2012 by Diane SchwartzEver notice that the Thanksgiving turkey tastes better the next day and the days after? Millions of people look forward to Friday lunches, and Saturday dinners of turkey sandwiches, turkey soup and turkey (or tofu) concoctions. Yet last Tuesday’s c…
In Petraeus Affair, PR Perpetuates ‘Spin’ Image
November 21st, 2012 by Scott Van CampI must admit that hearing the news that David Petraeus’ biographer and mistress Paula Broadwell and Jill Kelley, also involved in the Petraeus affair, have “PRed up” is a bit annoying. It was reported by AdAge that Broadwell has hired Washington …
8 Tips for Increasing E-Mail Pitch Open Rates Among Journalists
November 21st, 2012 by Bill MiltenbergMake your news releases and media alerts stand out in a journalist’s inbox with these eight methods.
3 Messaging Strategies for Brands on Small Business Saturday
November 21st, 2012 by Paul JankowskiWord of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.