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More than three-quarters (81%) of online shoppers make purchasing decisions based on Facebook and Twitter friend recommendations. And according to a MarketMeSuite study, nearly 40 million teenagers (13-18) admitted that social media sways purchasing decisions.

A new piece of research confirms a pattern that we always suspected was the case, based on anecdotal experience (and maybe our own behavior). That is that Facebook users (and by extension, all those who… Continued

For reasons that escape me now, I said yes to my son Max when he asked if we could go to Comic Con together this past weekend.  Sounded like a fun day out in New York City: hanging with 125,000 pop culture fans at the Javits Center, more than half of whom came dressed as […]

A May 2013 study by Pew Internet shows that 55% of cell phone owners use the Internet on their phones, and 17% percent are using a phone for most of their Web browsing. The spike in mobile traffic has been

Data is proving to be an effective tool for PR execs eager to improve their measurement capabilities. However, 70% of executives indicated that there remains a lack of real-time access available to leverage the precise data needed, according to a recent study from BusinessIntelligence.com and Domo.

As the partial government shutdown drags on Democrats and Republicans are waging a fierce communications battle—with all the free publicity that politicians can muster—regarding which party is responsible for the stalemate. But for the majority of PR pros who for the federal government, communication is pretty much off limits.

This year’s Natural Product Expo in action. The event drew more than 1500 members of the media. A graphic showcasing some of the results from The Natural Product Expo, as well as the tactics used to achieve

More and more business leaders are coming to terms with the fact that—in the age of multi-channel, social communication—they require public relations professionals to help them better understand important information and trends created by open digital conversation.

For many years there was separation between church and state, so to speak, when it came to advertising and public relations. Sometimes agencies would handle only one discipline or the other. Consumers would

Twitter engagement can be a tough nut to crack, but not an impossible one. No matter the scale of your company or organization there are ways to tap into Twitter to make it a two-way communications platform.