Microsoft Finally Gives Up On Yahoo

May 5th, 2008 by

Microsoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations.… Continued

Mobile Internet Extends Reach of Sites by 13%

May 1st, 2008 by

The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. Categories such as weather and entertainment, the extended… Continued

Five Simples Rules for Handling the Press When in Crisis Mode

April 29th, 2008 by

Imagine this scenario: It’s 5:00 pm and you just got word that your company’s CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do… Continued

Report Claims Technology Empowers Journalists, Not Replaces Them

April 29th, 2008 by

A new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on… Continued

Navigating the Win-Win Road: Creating Successful Corporate/Nonprofit Partnerships

April 28th, 2008 by

Building beneficial partnerships with nonprofit groups, such as consumer, patient, seniors, environmental, community, multicultural or faith-based advocacy organizations, government agencies and educational institutions, can provide strategic advantages for a company and positive benefits for a… Continued

Too Many Missing Links?

April 25th, 2008 by

In the new age of online journalism, what constitutes citing a source? Is it simply stating a name of a fellow journalist (most often the "source" of the news item) or is it citing the… Continued

Mitigating Confusion Caused by Unofficial Spokespersons

April 23rd, 2008 by

Confusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment.  With the stove piping of responsibilities, most staff has little idea what… Continued

Technology 101

April 21st, 2008 by

PR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to… Continued

Internal CEOs Win Popularity Contest

April 21st, 2008 by

When it comes to replacing executives who have departed – an activity communications executives should be integrated into as it relates to succession planning – a Hay Group study of Fortune magazine’s list of America’s… Continued

Corporate Boards (Don’t) Take On Information Technology

April 21st, 2008 by

"The Board and Information Technology Strategies," a study released by Deloitte Consulting, surveyed more than 450 directors of publicly traded companies with revenues of greater than $1 billion, and found that: 10% of boards relegate… Continued