Topics

For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level.

Be sure you are getting the most out of Twitter by embracing these key tips.

By acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work.

The keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales.

The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years.

As more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher.

In a digital age editing copy no longer means making sure “just the facts” are presented in an inverted pyramid. Now, editors need to focus first on whether the writer is telling a good story—and if it can be summarized in a 140-character tweet.

Whatever the case, the gap continues to narrow between what “they,” the C-suite, know and what “we” (employees) don’t.

The narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline).

Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website.