On Tuesday October 15, Bruce Kasanoff, managing director at Now Possible, took the stage at the 2013 PR News’ Platinum PR Awards. In his keynote, Kasanoff enlightened a packed room full of PR pros what three words can transform their careers.
Topics
10 Stellar SEO Tips for Onsite and Offsite Ranking
October 15th, 2013 by Lucia DavisAt the first session of PR News’ SEO Workshop this morning, Jake Finkelstein, founder and CEO of Method Savvy, and Michael J. Lamp, senior social and digital media strategist at Hunter Public Relations, taught attendees how to improve search rankings and reviewed the founding principles to great SEO placement.
PR Insider: Be A Change Agent, Not Just a PR Agent
October 15th, 2013 by Douglas K. SpongHere are two examples of how I leveraged my skills and experiences as a public relations professional to successfully influence public policy—all without getting paid a dime for my time or worrying about which clients may be offended by my stand.
Social Media is Transforming into a Social Marketplace (Infographic)
October 14th, 2013 by Caysey WeltonMore than three-quarters (81%) of online shoppers make purchasing decisions based on Facebook and Twitter friend recommendations. And according to a MarketMeSuite study, nearly 40 million teenagers (13-18) admitted that social media sways purchasing decisions.
Communications Pros Take Note: Internet Trolls Don’t Like Their Friends to Know That They’re Trolls
October 14th, 2013 by [email protected]A new piece of research confirms a pattern that we always suspected was the case, based on anecdotal experience (and maybe our own behavior). That is that Facebook users (and by extension, all those who… Continued
What I Learned at Comic Con
October 14th, 2013 by Diane SchwartzFor reasons that escape me now, I said yes to my son Max when he asked if we could go to Comic Con together this past weekend. Sounded like a fun day out in New York City: hanging with 125,000 pop culture fans at the Javits Center, more than half of whom came dressed as […]
Add Fuel To Your Mobile PR Strategy
October 14th, 2013 by Josef KomendaA May 2013 study by Pew Internet shows that 55% of cell phone owners use the Internet on their phones, and 17% percent are using a phone for most of their Web browsing. The spike in mobile traffic has been
Is ‘Big Data’ More Trouble Than It’s Worth? Marketing The Benefits of Your Brand Leaves A Lot To Be Desired
October 14th, 2013 by PRNEWSData is proving to be an effective tool for PR execs eager to improve their measurement capabilities. However, 70% of executives indicated that there remains a lack of real-time access available to leverage the precise data needed, according to a recent study from BusinessIntelligence.com and Domo.
Lacquer Morphs Natural Products Expo East + West from a Trade Show Into a Valuable Asset for Media Outlets
October 14th, 2013 by PRNEWSThis year’s Natural Product Expo in action. The event drew more than 1500 members of the media. A graphic showcasing some of the results from The Natural Product Expo, as well as the tactics used to achieve
Facing Unforeseen Obstacles, PR Needs To Focus on ‘Core Mission’
October 14th, 2013 by PRNEWSAs the partial government shutdown drags on Democrats and Republicans are waging a fierce communications battle—with all the free publicity that politicians can muster—regarding which party is responsible for the stalemate. But for the majority of PR pros who for the federal government, communication is pretty much off limits.