Topics

*Heads of the Class: There may be a national and global shortage of trust in America’s leaders, as reflected by the tarnished reputations of corporate America, the U.S. government and the country’s financial system, but… Continued

Financial institutions may win the “award” for worst year ever, but the automotive industry has begun to give banking a run for its money. Last month, the companies that once defined the America’s industrial and… Continued

Once you have simple, clear messages with strong proof points and anecdotes to back them up, there’s one crucial ingredient left—a strong delivery. Speech experts say voice quality drives initial impressions even more than content,… Continued

On November 12, the non-profit Babywearing International launched International Babywearing Week, a week when “nonprofit babywearing groups all over the world are celebrating babywearing, and thousands of volunteers are working to publicize the benefits of… Continued

Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you’ll be on your way. When selecting your company expert, select an individual who:   •    Is open… Continued

Reputational crises that begin in the blogosphere are very common; reputational crises that end in the blogosphere, on the other hand, are less so. Dell is perhaps the most well-known example of an organization whose… Continued

Early in November, Business for Social Responsibility, an association of approximately 250 member companies that works to develop more sustainable ways to do business, drew 1,300 leaders and managers from 50 countries representing companies, nonprofits,… Continued

When working in tandem with another organization on a campaign, it’s imperative that both sides of the partnership be in sync with messaging, says Jerry Davies, media relations director for Farmers Insurance Group, which has… Continued

According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related… Continued

Of course, there are no sure-fire ways to write the perfect release. BUT if you follow the formula outlined below, you may just get there. 1. Write a feature lead. Contrary to popular opinion, reporters don’t… Continued