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Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far from simple. It’s a multi-pronged approach requiring careful analysis and execution. But the upside is the built-in quantification potential… Continued

Did your spokesperson’s last big interview opportunity result in an article peppered with company key messages, securing it a coveted spot on your office’s wall of fame?  Or did the messages fall flat during the… Continued

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.

It takes nothing away from the dreadful disease to say that breast cancer has become the workhorse of the philanthropic world. If a pink ribbon will stick to it, it’s been stuck. Sales from the… Continued

The days when it seemed like sustainability and green practices might be a passing fad have come and gone. Going green has evolved to “living green” and turned into a movement that is backed up… Continued

As a public relations professional, you’ll hear it time and time again: the key to getting a journalist to answer your e-mails or phone calls is to build a relationship. What is often missing from… Continued

Marketing Budgets Stable, Efficiency Not: Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, according to the CMO Council’s annual Marketing Outlook study. The Council’s audit of more than 650… Continued

Journalists Not Digging Financial Firms’ Communications: According to a survey of journalists conducted by BackBay Communications and Marketwire, financial services companies are not perceived as communicating effectively with their stakeholders during the current recession.

This Valentine’s day, I enjoyed a corporate love-in. I was fortunate enough to attend my fourth annual Business in the Community (BITC) conference in six years. It is always fascinating to hear what the leaders… Continued

In the past three decades, I have had a hand in coordinating more than 1,000 media interviews. Working with the media is exhilarating and humbling – sometimes it’s both at once. Cooperating with the media… Continued