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A live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation.

Ninety-five percent of respondents are currently measuring their PR efforts, including social media. That’s the good news. The bad news? PR folks are measuring the wrong channels.

Sure, we now live a digital age, but we thought the expression, “Never argue with a man who buys ink by the barrel” was still apt for the latest PR debacle at Rutgers University: Rutgers University Athletic Director Julie Hermann saying to a journalism class, “That’d be great” about the prospect of The (Newark, N.J.) Star-Ledger dying. PR pros can commence wincing.

David Letterman has announced his impending retirement, and PR News is commemorating the occasion with—what else?—a Top 10 list.

Good advice for those, like Esiason and Francesa, who have a voice with any sort of reach: stay out of family matters and don’t tell women what to do with their bodies.

According to Ryman, if we all switched to the new font tomorrow for everything we print, we would save more than 490 million ink cartridges and 6.5 million tons of Co2 emissions every year.

If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.

Things for GM are likely to get worse before they get better, but the company’s CEO offers a lesson on what a manager can do to mitigate crisis damage.

A habit of misspelling words can do serious damage to a professional communicator’s reputation. Whether they crop up in a quick email to colleagues or in a press release for your most important client, misspelled… Continued

It’s April Fools’ Day today, the day that brands and organizations can poke a little fun at their fans and followers or, better yet, themselves, without fear of recrimination. At the same time, April Fools’ Day reminds us that using humor to communicate a message can be serious business.