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A habit of misspelling words can do serious damage to a professional communicator’s reputation. Whether they crop up in a quick email to colleagues or in a press release for your most important client, misspelled… Continued

It’s April Fools’ Day today, the day that brands and organizations can poke a little fun at their fans and followers or, better yet, themselves, without fear of recrimination. At the same time, April Fools’ Day reminds us that using humor to communicate a message can be serious business.

Key performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts.

For such an old game (some argue it dates back as far back as the 11th century), baseball has stuck with the times—most recently through social media.

To be meaningful to all stakeholders, and thus have staying power, CSR must be aligned with the core business and products of the company.

We are well into “conference season” when us avid learners hit the streets and land in a semi-comfortable chair in a meeting room or ballroom to do what we love to do most when attending an event: stare at our phones. It’s so tempting, right?

We are well into “conference season” when us avid learners hit the streets and land in a semi-comfortable chair in a meeting room or ballroom to do what we love to do most when attending… Continued

The International Public Relations Research Conference (IPRRC), better known as “The Miami Conference,” gathers academics and PR professionals for three intense days that offer the opportunity to hear more than 100 research papers presented by the world’s leading thinkers in public relations.

British Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets.

New business is the lifeblood of any communications agency. While the added income an agency can generate from existing clients is the best and most profitable type, obtaining new clients is critical, because there’s generally a limit to how much additional income even the most satisfied clients will give its agency in a given year.