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4 Tips for Happy and Hardworking Volunteers
October 8th, 2013 by Lucia DavisYou’ve spent months on your communications plan in an effort to earn media coverage and attract volunteers for your community event. Now that you have people ready to get dirty for the cause, don’t miss an opportunity to inspire them to become brand ambassadors.
PR Insider: PR is Dead. Actually, Long Live PR!
October 8th, 2013 by Evan ZallThe most impactful campaigns will be run by teams that embrace multiple channels and keep the emphasis on smart content; those that sacrifice one in favor of the other will miss opportunities and weaken client brands over the long term.
Why is There a “Free Fall” in Media Advertising, and What Does it Mean for PR?
October 7th, 2013 by Tony SilberLast week, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the first of next year. What especially caught my eye was this observation: “The advertising market for business publications is in […]
Why is There a “Free Fall” in Media Advertising, and What Does it Mean for PR?
October 7th, 2013 by Tony SilberLast week, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the… Continued
Industry Leaders Reflect on the State of Newspapers Today
October 7th, 2013 by Lucia DavisIn honor of National Newspaper Week, we culled some choice quotes from media executives regarding the state of print media. PR execs, of course, work hand-in-hand with journalists, so as goes print so goes the evolution in media relations
Recognizing the Seven Stages of Crisis Communication
October 7th, 2013 by PRNEWSImmediately following the tsunami that hit Japan in January of 2011, with more than 10,000 deaths and two nuclear plants disabled, Japanese authorities were initially reluctant to act for fear of damaging expensive nuclear equipment and possibly causing wider harm than what had already occurred. Yet this is how almost all corporate crisis responses begin.
The Internet Still Doesn’t Apply For 15% of Americans; Rapid-fire Changes In Marketing Causing Digital Distress
October 7th, 2013 by PRNEWSMaybe we’re not all addicted to the Web, after all.
Gamification: Not Just Fun, It’s A Strategy for Building Engagement
October 7th, 2013 by PRNEWSWhen Jayson Schkloven, senior VP and partner of Merritt Group, sits down with clients and prospects these days, he discusses the dizzying array of PR channels that are available to help get the message out.
A New Soundboard For PR Professionals
October 7th, 2013 by PRNEWSPR professionals are negotiating a “delicate balance” between making the time for traditional media relations while boosting awareness and visibility for their brands and clients in the social sphere, according to an exclusive study conducted by MWW on behalf of PR News.