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As more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher.

The narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline).

Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website.

In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.

Is the landline telephone headed for a museum near you? It increasingly seems that way, what with more and more people wedded to their cell phones and myriad hand-held devices. If landline phones do get mothballed, though, so, too, will what remains an effective communications tool for PR pros. But we may be getting ahead […]

There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop.

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses.

Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines.

On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity.