Is the landline telephone headed for a museum near you? It increasingly seems that way, what with more and more people wedded to their cell phones and myriad hand-held devices. If landline phones do get mothballed, though, so, too, will what remains an effective communications tool for PR pros. But we may be getting ahead […]
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PR Insider: Know the Media Landscape and Improve Relations
March 6th, 2014 by Adam MyrickThere are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.
Top 10 SXSW Hashtags PR Pros Should Follow
March 6th, 2014 by Richard BrownellYou’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop.
Stop Checking Social Media and Read This Article
March 5th, 2014 by Steve GoldsteinWe asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses.
For PR Pros, Bonding With Sales Reps Should Be Top Priority
March 4th, 2014 by Matthew SchwartzTraditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines.
Why is #NationalPancakeDay Trending on Twitter?
March 4th, 2014 byOn Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity.
5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media
March 3rd, 2014 by Tony SilberOver the weekend, I repeatedly came across examples of the realities of the new media ecosystem. On Saturday, I saw on Facebook a hot conversation about an apparently serious car accident in my town. People were reporting what they saw. They were sharing second-hand accounts, and of course, opinions. I toggled over to the local […]
5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media
March 3rd, 2014 by Tony SilberOver the weekend, I repeatedly came across examples of the realities of the new media ecosystem. On Saturday, I saw on Facebook a hot conversation about an apparently serious car accident in my town. People… Continued
Want a Primer on Rolling Out Something Unpopular? Check Out What reddit Just Did
March 3rd, 2014 byIn a move that reflects its characteristically democratic and humanitarian personality, reddit announced on Friday that it will donate 10% of its 2014 ad revenue to charity.
PR Insider: Embracing Digital in Today’s Marketing World
March 3rd, 2014 by David CumpstonBrands that aren’t leveraging digital opportunities are giving away business to their competitors.