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As communications pros we know that storytelling can be a powerful tool.

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.

The Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.

“Don’t talk to strangers!” That was the advice many of us received as children. No one told us when to start talking to strangers again (at 19? 22? 43?) We had to figure that one… Continued

The PR News awards luncheon was packed with great advice, including how important it is to share what you know and give other people credit where it’s due.

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.

During a crisis, ask the right questions, say the right things, and do each at the right time.