From purchased tools to innate personality traits, here are the things every social media manager needs in his or her arsenal to conquer the ever-evolving social landscape.
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We Need to Dispel These 5 PR Myths
August 24th, 2015 by Diane SchwartzSearch the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]
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We Need to Dispel These 5 PR Myths
August 24th, 2015 by Diane SchwartzSearch the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]
We Need to Dispel These 5 PR Myths
August 24th, 2015 by Diane SchwartzSearch the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How… Continued
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3 Grammar Mistakes You’ll Probably Make This Week
August 24th, 2015 by Mark RenfreeLet’s take some time to consider a few of the more common grammatical mistakes that can seep into your writing.
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The PR Pro’s Survival Guide
August 24th, 2015 by Jami BakerPR is considered one of the most stressful jobs one can get. Here are some tips on how to stay happy on the job – even during the most stressful times.
A 6-Step Foundational Approach to Reputation Management Strategy
August 24th, 2015 by Eugene J. Berardi, Managing Director, Windward CatalystFollowing are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.
Leading the Charge: 5 Steps to Get Salespeople on Board With PR
August 24th, 2015 by By Liz Sophia McClellan, CMO, North plains systemsTraditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
How to Find Business Value in Instagram With Minimal Financial Investments
August 24th, 2015 by PRNEWSPlenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.
Video Driving Increase in Social Sharing
August 24th, 2015 by PRNEWSIt’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.