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The public apology is dead. Long live the indignant counterattack. Thanks to Republican presidential nominee Donald Trump, public figures and corporate chieftains who find themselves on the receiving end of scrutiny by media or other actors may no longer need to recite painfully scripted statements with stoic spouses standing by their sides. They just need to fight back.

A wrap-up of the week’s top PR stories, trends and personnel announcements. This week’s edition includes stories about Wells Fargo and its ousted CEO John Stumpf, EpiPen maker Mylan agreeing to pay a fine for underpaying on rebates to government medical authorities and Bisquick’s tone-deaf Twitter comments.

As the company tries to focus on everything live—from streaming on Periscope to following breaking news and events—savvy users will notice a blending of old and new in the new feature. Explore takes two tools Twitter created for compiling essentially separate conversations and blends them together. Long-time Twitter users will see pieces of the now defunct “Discover” feature—suggested account and trending topics—coexisting alongside Moments’ signature highlights.

As a former reporter and editor at New York City newspapers and wire services, when I crossed the Rubicon and joined a PR firm as newspapers failed, I disagreed with how agency clients were prepared for interviews by media trainers.

Samsung officially stopped production on its Galaxy Note7 smartphones on Oct. 11, following an earlier recall of the product and months of increasing scrutiny from the media, its customers and investors for a malfunction that caused the phones to dangerously overheat. Here are three ways the electronics giant has executed its crisis messaging amidst the allegations facing it.

In PR, it’s crucial to get a point across without writing a sprawling essay; in this way, we can all learn from Dylan. Though he wrote many a long-winded song, he also had a way with a pithy one-liner that sticks with people. These are lines that could serve as epigrams to novels and slogans on protest signs—and 50 bucks says that all of the below have been tattooed on somebody at some point.

Today’s SEO is a complex stew of content, links, site performance, user experience and a bunch of other variables pushed to perform in a wide array of environments. But for all the considerations that go into developing a successful SEO strategy, it’s important to remember that the driving force behind SEO is people. At its core, SEO is just a machine that’s trying to keep up with humans’ search expectations by monitoring and emulating their behaviors. Keywords are one of the ways that search engines do this.

In the new update being rolled out, auto advance is no more. Users will be returned to the story list, unless they use the new story playlist feature, tapping the thumbnail image of each story they want to view and then seeing all of those stories in order.

In a recent article in PR News Pro, pitching expert Michael Smart writes, “When I’m asked to review pitches, anxious clients generally start by inquiring about their subject line, their opening sentence, or their call to action. But there’s a factor that has way more influence on the likelihood of success than the language and phrasing of the actual pitch. That factor is what I call Message-to-Influencer Match. And that’s why the first thing I ask about when looking at any pitch is: Who is the target, and why?”

Good news for the communicator who relies heavily on metrics, but is often short on time: Google has announced an update that’s designed to make the Google Analytics interface a lot simpler to navigate. Here are the key features that may make it easier for you to respond to requests for metrics in record time.