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Winner: Irwin Gail Consumer Communications – Badger & Winters #WomenNotObjects #WomenNotObjects is a women’s advocacy campaign that sought to shake up the way the advertising industry portrays women. The campaign was the brainchild of ad… Continued

Winner: WE Communications – Centralized Internship Program WE Communications has long recognized the value of offering paid internship opportunities to fledgling public relations practitioners. Over the course of its history, the company hired an average… Continued

Winner: IW Group Throughout the year, IW Group’s six-person New York team led a slate of innovative and groundbreaking campaigns that achieved unprecedented results for both the firm and its clients. The diversity of the modestly… Continued

Winner: Telly Wong, IW Group Telly Wong is the vice president and managing director of IW Group’s New York office, where he leads award-winning campaigns that consistently achieve unprecedented wins for the boutique agency. The Brooklyn… Continued

Winner: Bhava Communications – Hedvig: Going Back to Basics – Launching from Stealth in an Overcrowded Industry Bhava Communications and Hedvig began their partnership back in 2014 with a plan to launch into the crowded software-defined… Continued

Winner: Irwin Gail Consumer Communications – Badger & Winters #WomenNotObjects #WomenNotObjects is a women’s advocacy campaign that sought to shake up the way the advertising industry portrays women. The campaign was the brainchild of ad industry… Continued

Winner: The Mosaic Company – The Great Yield Mystery When commodity prices decline, America’s farmers cut back on input costs like fertilizer. But cutting back on such items can create long-term problems with soil fertility. As… Continued

Co-Winner: Newlink – OneNewl1nk OneNewl1nk’s core objective is to achieve internal collaboration and regional alignment in order to become a truly integrated company. To do so, the company embarked on a journey to maximize its… Continued

Winner: Hotwire – Meet Swivelfly When the Swivelfly team first approached Hotwire, they had a vision and business model in mind to disrupt and forever change the workspace furnishing industry. Bruce Paul, Swivelfly’s CEO, recognized… Continued

Content marketing is any correspondence you create and distribute to inform, teach and engage with a business’ readers and followers. The end goal is building relationships, thereby increasing brand awareness and name recognition. It’s much more than posting funny cat videos on Facebook or randomly updating a blog; it’s a consistent, measured approach to reach a specific audience.