2016 Agency Elite Awards: Branding

Winner: Hotwire - Meet Swivelfly

When the Swivelfly team first approached Hotwire, they had a vision and business model in mind to disrupt and forever change the workspace furnishing industry. Bruce Paul, Swivelfly’s CEO, recognized the mismatch between the staid, stodgy office furnishing industry and the fast-paced, revolutionary start-up entrepreneurial community. He envisioned a serious upgrade to the office furnishing industry, and had a partner in mind that could help him transform that vision into a reality: Hotwire.

After only two months following the launch of Swivelfly’s brand, Hotwire is seeing a resounding and expectation-exceeding positive response to the brand. In a recently conducted Google Brand Lift study, Swivelfly yielded a 107 percent rate of overall brand awareness among audiences.

Honorable Mention:

  • RF Binder - Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand