Winner: Telly Wong, IW Group
Telly Wong is the vice president and managing director of IW Group’s New York office, where he leads award-winning campaigns that consistently achieve unprecedented wins for the boutique agency. The Brooklyn native’s pioneering work in content creation and experiential marketing for brands like McDonald’s and AMC has greatly expanded the multicultural firm’s total market capabilities, revolutionized IW’s department structure and increased revenues by more than 200 percent.
To achieve such impressive results, Wong utilizes a cross-functional team structure, which eschews individual departments in favor of a single and compact multi-disciplinary staff capable of soup-to-nuts execution. This lean and nimble enterprise model has proven so successful that IW Group will be adopting it and implementing it agency-wide in the coming year.
- Kathy Bloomgarden, Ruder Finn
- Beth Monaghan, InkHouse
- Christian Rodgers, Pascale Communications