Topics

The rules of search engine optimization (SEO) can change so quickly, by the time you implement yesterday’s best practices, a new set of considerations seemingly take their place. And that moving target is set to move again: Since more searches now come from mobile platforms than desktops, Google will soon roll out a fully updated mobile-first index, which considers the mobile version of a website its primary version.

The toast of the social media world this week has been fast-food chain Wendy’s sassy backtalk to an annoying troll on Twitter. Most of the communicators we’ve spoken to would advise people running a brand’s Facebook or Twitter account to be meek and deferential to an agitator like this one. Why, then, has Wendy’s been showered with universal acclaim?

There’s nothing better than a business trip during the first week of January to shock staffers back into the harsh reality of the work world after well-deserved time off during the holidays. While that’s probably not why the Consumer Electronics Show (CES) begins this week—the cost of convention space is lower in early January, particularly in colder climates and travel budgets are full at the year’s start—it accomplishes the mission well.

Reading and writing for uninterrupted stretches of time—and I consider five minutes to be an uninterrupted stretch of time—now seems like a rare, precious gift. This sad fact is a creativity and productivity killer. If… Continued

Reading and writing for uninterrupted stretches of time—and I consider five minutes to be an uninterrupted stretch of time—now seems like a rare, precious gift. This sad fact is a creativity and productivity killer. If you’re a PR pro or journalist or any kind of professional wordsmith, being able to write freely without distraction is the only way to produce anything of real quality. It’s your metier and your meal ticket.

McDonald’s has opened a location just a stone’s throw from Vatican City, eliciting complaints from Vatican authorities. NBC reported at least one cardinal’s public opposition, calling the opening “perverse” and “abberant.” Amidst a flurry of international headlines, McDonald’s has been noticeably silent, and has not issued any kind of public statement. The fast food chain hasn’t even announced the opening on social media or other official channels. McDonald’s silent posture is likely a strategic move to keep the brand out of a volatile situation.

As Shakespeare wrote in The Tempest, Act 2, Scene 1, “What’s past is prologue.” In Washington, D.C., that quote is inscribed, appropriately, on a statue outside The National Archives. “Those who cannot remember the past are condemned to repeat it,” the philosopher, novelist and poet George Santayana wrote. These quotes emphasize how important it is for communications pros to consider the PR crises of the past year and how they were handled, or mishandled, since they will guide our actions in 2017.

Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar.  My… Continued

As we enter a new year, it’s time to take stock of how we spend our time at work and how we might change our habits. How many meetings and activities were you a part of in 2016 that were just an utter waste of time? Can you do better in 2017? To achieve a better return on your time, consider what I call extreme calendaring. It might even burn some of those extra holiday calories.

As the year draws to an end, there are many lessons that young PR people should have learned from 2016 news reports that can apply to our business. Here’s a second look back at the learning moments of the year that sprang from the headlines.