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Facebook IQ, the social media giant’s consumer and advertising insights team, recently made public the results of a survey it commissioned to understand video trends. The study, based on 1,500 respondents aged 18-64 in the U.S. and Canada, offers some insights and takeaways that help communicators understand what their video’s purpose should be on various platforms.

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy,… Continued

After volunteering to write press release for my son’s rowing team, I began thinking of the difficult work that communicators like you do every day and the possible lack of appreciation for your trade. Hence, this epic list of daily obstacles faced by PR professionals. For communicators to gain more steam and prestige, it must chip away aggressively at these challenges.

Oracle’s global director of social media Steve Moskovitz goes into depth about how the brand organizes and measures social media. He argues B2B brands continue to put too much emphasis on numbers of followers and likes. In addition, brands miss the point of social when they push sales as opposed to providing informative content for audience members.

As we saw last week, June was a down month for consumer engagement with beauty and auto influencers. That also was the case with fashion and finance, as exclusive data from Shareablee shows

Whom do you trust? Cisco’s Carmen Collins argues that brands ignore that their employees can be the most genuine and trusted voices. She discusses how Cisco has employed staffers on social media channels to help recruit potential employees.

Getting your brand covered in the media is great. Unfortunately, from a brand awareness perspective, it’s merely the appetizer in a far larger PR meal. After that first story has bought you some media interest, it’s time to use every tool at your disposal to get even more coverage and name recognition for your brand. This can be done with both social and traditional media tools.

It may be a little late to the party, but with its upcoming native video feature, LinkedIn is poised to provide brand communicators with a new way to capture attention on the platform. PR News asked Tatiana De Almeida, a member of LinkedIn’s corporate communications team, about LinkedIn video’s likely applications for professional communicators, how to measure its success and how it’s unique among video features on other social platforms.

More and more, users prefer a conversation to web browsing for their shopping and customer service needs. But for brands with large audiences, responding to each comment personally can be a nigh-impossible task. Enter the chatbot, a technology that’s rapidly coming into its own and turning into a valuable communications asset.

Communicators know that paid Facebook ads are a requirement, not a luxury. But that doesn’t mean your brand will be buried unless you spend like Coca-Cola. Even a small budget can have a big impact, but you need to start with specific goals, said Michael Lamp, senior vice president of social and digital media at Hunter Public Relations, at PR News’ Facebook Boot Camp July 20 in New York.