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There’s been no shortage of news in the past couple of days, much of it relating to messaging, brands and crisis management. It’s difficult to know where to start, though it’s hard to ignore the messaging that emanated from the ousting of Secretary of State Rex Tillerson. Other interesting messages and lessons came from Tillerson’s deputy, the SEC, United and Uber’s Bozoma Saint John.

What a couple of days of news for communicators and brands. It’s difficult to know where to start. It’s hard to ignore the implications for messaging from the ousting of Secretary of State Rex Tillerson… Continued

Eleven months after its disastrous handling of an incident in which a passenger was violently dragged off of a flight, United Airlines is once again in hot water due to a dog’s death. But unlike its tone-deaf response last year, in which it vigorously defended its employees and blamed the victim, United has accepted full responsibility, shown support for the victim and said it is investigating its employee’s actions.

Whether your organization’s house style is the Chicago Manual or AP, familiarity with both can be a great asset in the world of PR. Learning the biggest differences between the two most common style guides will help you improve your writing no matter what company you work for or what you’re creating. Here are 5 differences between the Chicago Manual of Style and AP style that will occur frequently.

We take another dive into the new PR News Salary Survey to look at where nonprofit communicators and PR firm staffers rank in terms of base salary. We begin by looking at integration of communications and marketing. It turns out that integration of the two units is a bit farther down the road than you might think.

We continue our examination of consumer engagement with brands’ social posts during 2017. Data is provided exclusively by Shareablee to PR News . This week we look at the top 10 travel websites, ranked by consumer engagement. Airbnb is the leader.

While most marketers put a premium on attracting younger people, the 50+ demographic is coveted for its disposable income and stability. While it is known that this demographic is less comfortable with technology than millennials, the group has taken to social media at a strong rate, a new survey from AARP shows. The devices it doesn’t yet use can be large targets for marketers.

Not long ago, companies were counseled to stay out of politics and social causes. ‘Stick to business and you won’t offend customers or potential customers,’ was thought to be the best route. Things have changed. Radically. In a collaboration with 3BL Media, a CSR news distribution and content marketing firm, PR News convened a roundtable to discuss CSR best practices.

Although blockchain, AI, and augmented and virtual reality has dominated the conversation at SXSW 2018, there were multiple sessions that focused on bringing your whole self to work, channeling vulnerability and emotional intelligence. The underlying theme was the connection to self, mindfulness and prioritizing the human element above all else.

In the spirit of the NCAA basketball tournament, PR News offers its own version of March Madness with the 2018 Most Overused PR Words & Phrases Tournament. Take a look at the first-round picks and vote on Twitter for the overused words from each pairing that you’d like to see advance. We’ll announce the second-round picks this Friday, and every Friday through the end of the month until we crown a champion.