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Blogs can be an excellent way for brands to connect with audiences, but tying them back to business objectives can be difficult. This infographic provides a step by step process for creating compelling blog posts that will take your content from good to great.

This case study shows how health insurance provider AETNA is traversing the difficult terrain of regulation and still managing to mount a robust social media effort.

Each month we ask communicators to unload their toolkits and tell us what falls out. In other words, what technologies and tools do they find most effective as they do their job? This month we talk technology and tools with Tejas Totade, head of emerging technologies at Ruder Finn, and Andrew Cross, VP, PR, at WalkerSands. Totade says voice will be the next big business technology.

Their edited responses to our questions about technologies and tools they use at their business and how they’d improve them are below.

A new report using analytics puts a numerical value on how brands react to PR crises. It also says the market predicts within five days whether or not a brand’s value will gain or decline based on how it reacts to crisis.

Last month in these pages there was a discussion of how quickly brands and organizations should react to PR crises. An immediate reaction is rarely advisable, although in situations where public safety is

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available to paid subscribers only.

Our slide feature this month offers a look at how Dell Inc. uses a 5-step approach to managing PR crises.

Podcasts are no longer the new kid on the media block. Pitted against other platforms in the crowded media space, podcasts seem to be losing their luster, as several media outlets recently have doubled down on other formats and cut their podcast units. Podcasts, though, enjoy a level of listener loyalty and trust that other formats struggle with, making them a good bet for communicators seeking to spread their brand’s narrative.

Coming up with a PR crisis management plan is not particularly difficult. The steps are well known: move promptly to accept responsibility (this might include someone losing her/his job) and be transparent about what occurred;… Continued

Coming up with a PR crisis management plan is not particularly difficult. The steps are well known: move promptly to accept responsibility (this might include someone losing her/his job) and be transparent about what occurred;… Continued