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If you post a brand-focused, non-coronavirus update to your social media account, how will your audience take it?
During a recent webinar hosted by PRNEWS, communicators mulled over the question, many of them concerned that promoting goods or services, fundraising efforts or other non-coronavirus content would come across as tone-deaf. To help clear up questions about when, why and whether to post to social in an unforeseen digital environment, we asked seven communicators to offer their takes.

You head outside for a run. Your son works as a cashier at the grocery store. You need to take a trip to the pharmacy. You wonder, is a mask necessary?

As news fatigue sets in, communicators are left with an uphill battle. The situation changes daily, with deaths and infections ever-increasing and new policies and information about how individuals can stay safe being updated constantly. People still need information, the challenge for PR is to make sure they get it.

CNN news anchor Chris Cuomo revealed a COVID diagnosis March 31, posting the update to Twitter and noting concern for his family ahead of his own health.

While in a holding pattern, some organizations are pivoting from content production to information gathering.

As the nation braces for what is likely to be a grim several weeks, social media feeds are intentionally devoid of the usual April Fools’ Day wit.

With so many brands and organizations over-communicating, there’s more clutter than usual.

Sunday evening, many communicators breathed easier. The federal government aligned its message on coronavirus.

Amazon yesterday confirmed it fired employee Chris Smalls, who organized a walkout at an Amazon warehouse in NY.

You’ve created your coronavirus messaging plan and advised executives to communicate authentically, transparently and from the heart. Your job is far from over, though. Perhaps the most important thing a communicator can do at this time is to be available and make plans for the day when the coronavirus ebbs.