Topics

Acting Navy Secretary Offers a Class in How Not to Handle a Crisis

April 7th, 2020 by

Move over, Elon Musk. You have competition for the ignominious foot-in-mouth award. Acting Navy Secretary Thomas Modly wants to steal your title. And he’s doing well in his quest.

man wearing face mask

During Coronavirus, Brands Should Lead, Not Sell

April 7th, 2020 by

Since brands are trusted more than politicians, this dark moment is an opportunity for them to shine, argues creative director Mark Sorensen. He offers several ways brands and their leaders can help direct the public to do the right thing, proving that capitalism cares about more than profits.

man doing a video conference

A Shortlist of COVID-19 Era Communications Tools

April 7th, 2020 by

Working in quarantine poses unique challenges for communicators. What videoconference tools should you be using? Can you air a video press conference or statement from your CEO remotely? These questions and more were asked of PRNEWS’ recent webinar panel on COVID-19 communications. For answers, we scoured the web and polled the PRNEWS community for their favorite internal and external digital communications tools amid the crisis.

April 15 circled on calendar

Internal Communications Watching Closely as Employee Needs Change During Pandemic

April 7th, 2020 by

Since it was nearing tax time, we wanted to interview a communicator in the tax industry. Then the pandemic arrived, and April 15 became just another day. Jesse Hamlin, who runs communications for Avalara, tells us that it’s almost always tax time somewhere in the world. She discusses how her team is monitoring its employees’ needs during this difficult moment.

podcast recording at home

COVID-Related Ratings Decline Should Not Dim Enthusiasm for Podcasting

April 7th, 2020 by

There are far fewer commuters now. As a result, podcast listening is down. Still, podcasting is an explosive category, with 600,000+ shows offered and more coming online daily. Plenty of brands and organizations are making a foray into this communications tool.

corona virus

During Pandemic, Aflac Conditions Public to Seek Real-Time Updates at Single Site

April 7th, 2020 by

As part of our series of interviews with senior communicators, we asked Aflac SVP, chief ESG and CCO Catherine Hernandez-Blades to tell us what she and her team have learned during the early stages of the virus.

newspapers lined up

The 7 Must-Haves for Your Executive Crisis Communication Procedures

April 7th, 2020 by

When a crisis such as coronavirus hits, the volume of news can be overwhelming. Here are seven tips and tactics to manage and monitor the information flow during this difficult moment and future crises.

COVID virus around the world

Old Ways Inform New Normal: Transparency is Key to Internal, External Comms and Media Relations

April 7th, 2020 by

PRNEWS and partner Yonder recently gathered a panel of senior communicators for a webinar about coronavirus and PR. With more than 1,500 attendees, the session produced more audience questions than we could handle. Here are some of the best questions, with answers from another panel of PR pros.

woman laughing

New H+K Analytics Head Sees Coronavirus Increasing the Need for Data Verification

April 7th, 2020 by

What happens to measurement and analytics when coronavirus subsides? H+K’s new analytics chief thinks data verification will have increased importance since so much false information is floating around at the moment. He’s also urging his team to laugh and connect with each other on a personal level as they work from home.

corona virus

The Heart of PR: 80% Say Staff Safety Trumps New Revenue, 48% Strategizing for Post-Virus Era

April 7th, 2020 by

We surveyed more than 200 senior PR professionals to find out how they are coping with coronavirus, what changes they are making (or not) in their communications internally and externally. Some of their answers surprised us.