Move over, Elon Musk. You have competition for the ignominious foot-in-mouth award. Acting Navy Secretary Thomas Modly wants to steal your title. And he’s doing well in his quest.
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Acting Navy Secretary Offers a Class in How Not to Handle a Crisis
April 7th, 2020 by Seth Arenstein
During Coronavirus, Brands Should Lead, Not Sell
April 7th, 2020 by Mark SorensonSince brands are trusted more than politicians, this dark moment is an opportunity for them to shine, argues creative director Mark Sorensen. He offers several ways brands and their leaders can help direct the public to do the right thing, proving that capitalism cares about more than profits.
A Shortlist of COVID-19 Era Communications Tools
April 7th, 2020 by Sophie MaerowitzWorking in quarantine poses unique challenges for communicators. What videoconference tools should you be using? Can you air a video press conference or statement from your CEO remotely? These questions and more were asked of PRNEWS’ recent webinar panel on COVID-19 communications. For answers, we scoured the web and polled the PRNEWS community for their favorite internal and external digital communications tools amid the crisis.
Internal Communications Watching Closely as Employee Needs Change During Pandemic
April 7th, 2020 by Seth ArensteinSince it was nearing tax time, we wanted to interview a communicator in the tax industry. Then the pandemic arrived, and April 15 became just another day. Jesse Hamlin, who runs communications for Avalara, tells us that it’s almost always tax time somewhere in the world. She discusses how her team is monitoring its employees’ needs during this difficult moment.
The 7 Must-Haves for Your Executive Crisis Communication Procedures
April 7th, 2020 by Liz LibermanWhen a crisis such as coronavirus hits, the volume of news can be overwhelming. Here are seven tips and tactics to manage and monitor the information flow during this difficult moment and future crises.
Old Ways Inform New Normal: Transparency is Key to Internal, External Comms and Media Relations
April 7th, 2020 by Seth ArensteinPRNEWS and partner Yonder recently gathered a panel of senior communicators for a webinar about coronavirus and PR. With more than 1,500 attendees, the session produced more audience questions than we could handle. Here are some of the best questions, with answers from another panel of PR pros.
The Heart of PR: 80% Say Staff Safety Trumps New Revenue, 48% Strategizing for Post-Virus Era
April 7th, 2020 by Seth ArensteinWe surveyed more than 200 senior PR professionals to find out how they are coping with coronavirus, what changes they are making (or not) in their communications internally and externally. Some of their answers surprised us.
Pandemic Forces PR to Confront Edit Calendars: ‘Is My Message a Priority or Appropriate Now?’
April 7th, 2020 by Seth ArensteinNext in our series of interviews with senior communicators we speak with Julie O’Donnell, who last month was named EVP/global head of digital at health communications and PR firm Evoke. We asked her what she sees communicators doing well or badly in this moment with their digital communications.
‘The Daily Show’ with Dr. Fauci Garners Top Consumer Engagement on Facebook in March
April 7th, 2020 by Seth ArensteinWe asked our data partner Shareablee to provide information about the coronavirus-related posts that garnered the most consumer engagement on Facebook during March. The resulting list was full of interesting insights, including a post from “The Daily Show,” with guest Dr. Anthony Fauci, leading the pack.
COVID-Related Ratings Decline Should Not Dim Enthusiasm for Podcasting
April 7th, 2020 by Nicole SchumanThere are far fewer commuters now. As a result, podcast listening is down. Still, podcasting is an explosive category, with 600,000+ shows offered and more coming online daily. Plenty of brands and organizations are making a foray into this communications tool.