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Social media communicators require tools to ensure audiences are connected, supported, entertained and—perhaps most crucial amid the pandemic—receiving truthful, accurate health information. To meet these challenges, the major platforms have unrolled a number of features and hubs for COVID-related content. Here is a collection of what they’ve done pertinent to professional communicators and use cases for each platform’s offerings.

This is especially important for TV news networks, where daily viewership continues to rise, with most people at home and many looking for the latest coronavirus information.

If you’ve been following this site recently you’ve read about emerging best practices in these difficult times.

In just days, the COVID-19 pandemic has led to shifts in the way communications is practiced across all industries and sectors, including not just traditional brand messaging, but how employers are disbursing important information to staff and governments to constituencies. Senior comms professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis. 

[Editor’s note: In addition to some brands, organizations and individuals doling out acts of kindness (check here for that particular dose of positivity), several are changing their messaging to reflect the new reality. Below is… Continued

During the last several weeks, COVID-19 has dominated social media

With museums and cultural institutions shuttered during the pandemic, communications teams have banded together to show support for each other’s collections and brighten art lovers’ days via the #MuseumBouquet hashtag.

Resources PRNEWS put together a list of resources for easy access, along with links to all of our COVID-19 coverage. Helpful Links AP Style Guide for Coronavirus LinkedIn Group: Communicating about Coronavirus The Page Info… Continued

While some tenets of sound crisis communication remain, coronavirus has changed many of the best practices and benchmarks, perhaps irrevocably. Moving forward, communicators will need to consider mental health issues and be better able to identify stressors in the social conversation.

We don’t emotionally trust facts; we trust people – or we don’t.  As we process facts emotionally, we trust leaders who move beyond facts to speak in a voice that echoes how we feel, right now. At a time when the public is worried, communicating with the heart can help. Facts alone will not drive people to action, writes Gil Bashe, managing partner, global health, Finn Partners.