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While social media influencers and celebrities have had some cringeworthy moments in recent weeks, brand entities as a whole seem to be starting to find their footing, putting out more nuanced messaging and recalibrating their responses when they don’t land as intended. Here’s a look at a health care organization and two name-brands that made waves on social around COVID in recent days.

In addition, sometimes plain, old letter-writing works best. That’s the theory behind UK Prime Minister Boris Johnson’s letter. It was sent starting today to the country’s 30 million households.

Celebrities, politicians, athletes, spouses, healthcare staff and even pets took to social media today to share tributes, successes, joys and pleas to stay inside and help stop the spread of the virus.

This is a time when the public likely won’t mind over-communication as people clamor to learn everything they can to protect themselves and their families. And while every organization has its preferred method of distributing information to its audience, some are turning to podcasts for more comprehensive discussions around necessary information.

At a time when people the world over are concerned about their health and financial health, humanity in messaging is required.

Both the president and his task force presented a united message on the potential severity of the novel coronavirus.

The pandemic has thrown many of us into a frenzy. Now is the time for PR leaders to proceed with calm and rely on principles and tactics that have served you well throughout the years. Moving forward, creativity, transparency and management skills will be in demand.

As PRNEWS catalogs the good works and clever messaging out there, we wanted to highlight some of the groups that have a track record of giving back.

Since part of the new normal finds many of us at home, consuming media almost non-stop, the need for new ads and PSAs is rising.

With economic activity drastically reduced, businesses are laying off, furloughing or cutting salaries of workers. We’ve assembled a collection of tips and tactics to help communicate these actions during this especially difficult and uncertain time.