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What happens to measurement and analytics when coronavirus subsides? H+K’s new analytics chief thinks data verification will have increased importance since so much false information is floating around at the moment. He’s also urging his team to laugh and connect with each other on a personal level as they work from home.

We surveyed more than 200 senior PR professionals to find out how they are coping with coronavirus, what changes they are making (or not) in their communications internally and externally. Some of their answers surprised us.

CNN anchor John Berman called Navarro out regarding his qualifications, and Navarro hit back.

On a tough day for Britain, in which Downing Street announced Prime Minister Boris Johnson was admitted into the hospital for complications due to coronavirus, Queen Elizabeth II emerged for a rare address.

As the number of confirmed coronavirus cases rise, your organization likely will need to respond to media about an employee(s) testing positive. This is not a time to panic. To help you respond, we offer guidance from the law firm of Goldberg Segalla. Key points include communicating calm, being transparent and offering accurate information about the employee and your coronavirus procedures.

Communications during COVID-19 is fraught with challenges. From communicating to employees about the potential for pay cuts, furloughs or even layoffs, to determining how to notify people of exposure to the virus, communicators have their work cut out for them. Since health care arguably is at the center of most of our lives at the moment, communications in and out of hospitals is in the spotlight.

You know things are bad when a chief communications officer longs for a ‘normal’ crisis. That’s the case for City of Toronto’s CCO Brad Ross as he works to communicate vital messages during coronavirus. At least crises during pre-COVID-19 had a timeline, Ross writes. “Give us a fighting chance. COVID-19 is otherworldly,” Ross laments.

FleishmanHillard said April 3 it will debut a cross-functional global practice to provide communication expertise to organizations as they deal with coronavirus.

With so many of us homebound, consuming news the way we used to scarf Starbucks, there might not be a worse time to do something that could harm your reputation.

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.