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coronavirus outbreak

CORONAVIRUS UPDATES: Communications, Coverage and PR Best Practices

March 11th, 2020 by

Check back here for the latest updates on our coverage related to communications, public relations and the coronavirus (Covid-19) outbreak.

Practice Cyber Hygiene in Your Home Office

March 10th, 2020 by

Many PR pros, like those in other sectors, will consider home their office next week as the virus spreads.

To Go or Not to Go to Big Events

March 10th, 2020 by

You have a business trip. Should you stay or should you go? How about an event? Cancel it or allow it to go ahead?

IPR Postpones Bridge, Nixes Virtual Conference

March 10th, 2020 by

The Institute for Public Relations postponed its annual conference in Washington, D.C.

LinkedIn Group Provides Information for Communicators

March 10th, 2020 by

Communicating about Coronavirus (COVID-19) is a LinkedIn group for PR and communications professionals to share tactics and strategies around the virus.

Pro Sports Close Locker Rooms; Ivy B-ball Gone

March 10th, 2020 by

Major League Baseball, the National Hockey League, the National Basketball Association and Major League Soccer released a joint statement Monday (March 9, 2020) about the organizations’ preventative strategies surrounding coronavirus.

collaborating around work table

What Does Diversity & Inclusion Have to Do with Your Crisis Plan? Everything

March 10th, 2020 by

Linking diversity and inclusion to crisis is not something communicators think of often. Yet, when an organization’s PR team does not reflect the ethnic makeup of its consumers, there is a tremendous opportunity for failed risk assessments. Simply put, less diversity can mean more bad judgement calls

Kate Hudson women wear

PRNEWS GRADES: International Women’s Day Brand Campaigns

March 9th, 2020 by

Brands must be held responsible for the work they distribute, particularly when it revolves around an international cause or recognition day. National pizza day is one thing, but when the messaging revolves around something meaningful that can make a global impact, like International Women’s Day on March 8, a serious pause for thought and results needs to be considered.

Help for PR Pros to Start Their Coronavirus Plans

March 9th, 2020 by

Where does the communicator start? With panicked stories circulating in the media, employee and customer concerns are rising.

Inside the PR Pro’s Mind as Coronavirus Spreads

March 9th, 2020 by

It’s impossible to predict now, but coronavirus could usher in a highly inward-looking society as more of us fear leaving the safety of our homes.