Topics

As we head to Nov. 3, brands and organizations are touting get-out-the-vote efforts. While these non-partisan efforts are the norm, will consumers’ desires for brands to take a stand lead companies to begin endorsing candidates?

We jumped at the chance to interview Michael Monahan, a veteran brand communicator who’s now on the agency side. In addition, he and his team have been working in their offices for months. He tells us what’s on his mind.

There was a time when much of PR was about trade shows. They were crucial for product launches. With shows on hold for now, communicators must review their product-launch strategies.

The celebrity influencer, with millions of fans in tow, is dead, right? Perhaps not. Especially if you want to bolster a nation-wide campaign and can find an influencer like Eva Longoria, who has history with your cause.

Our measurement column looks at another route to ROI. This one centers on the value PR brings to the enterprise when it helps maintain reputation in the wake of a crisis. It’s all about market capitalization.

It’s not news that 2020 seems destined for the history books. A global pandemic, protests against systemic racism and a critical election are some of reasons consumers insist brands take stands. Ben & Jerry’s and… Continued

Sephora has a competitive program for influencers that includes mentoring, education and other opportunities. We look at several other trends that emerged from our annual social media conference, The Social Shake-Up, which was held virtually Sept. 28 through Oct. 1.

The Kapor Center wants the tech sector to reflect the diversity of the country. It’s betting that when that happens, tech will help the fight against structural racism. We asked its new communication and marketing chief how it plans to get there.

President Trump, who according to photos released by the White House, has been spending his time at Walter Reed going along with his daily workload. However, not much is known regarding the details of his infection, marred by contrasting information (see Dr. Sean Conley and Chief of Staff Mark Meadows) and lack of transparent detail from the White House, leading much of the media to speculate and drum up outside sources. 

The City of Toronto’s CCO Brad Ross argues communicators have done a good job relaying vital messages about the pandemic. As people are tiring of safety measures and we face a second wave, this is not the time to take a break. Do not let this long crisis, and its critics, cause you to question the effectiveness of your work