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Companies sometimes struggle to connect CSR with their corporate values. The story below illustrates an innovative way a pharmaceutical translated its interest in offering patients creative solutions into a CSR effort.

With Major League Baseball’s full, 162-game season returning and fans allowed in stadiums for the first time since Oct. 2019, you’d assume social media would be awash with baseball-related posts. A PR maxim, though, says it’s best to test assumptions.

It’s a loaded question to ask when a PR crisis ends. With some crises, reminders last indefinitely. In other cases, the actual crisis lasts for months. We begin a series that updates crises mentioned in previous editions of Crisis Insider and offers additional insights.

Can brands continue to stay out of the political spotlight, or have we reached a point of no return? Recent developments in the Southeast seem to point to the latter. Over the last week, two household names in the U.S., Amazon and Publix, have been forced to respond directly to comments made by elected officials.

Vaccination cards fill social media timelines. Grandparents are planning reunions with grandchildren. Schools have reopened. Major League Baseball just began its season with fans. And friends are making plans to enjoy their first meals inside… Continued

April Fool’s Day 2021 saw a return to bathroom humor and punny brand campaigns. But over a year into the pandemic, is the media truly ready for a return to more playful messaging? We take a look at the brand pranks that worked, and one stunt that should probably be flushed down the toilet for good.

PRNEWS Live celebrated the final day of Women’s History Month with Hallmark Channel CCO Annie Howell and former ESPN CCO Rosa Gatti. You can view PRNEWS’ library of free LinkedIn Live streams here.

Women hold the majority of jobs in PR, yet their lack of representation at the industry’s highest levels remains a critical issue. Azurée Montoute-Lewis, Hill + Knowlton Strategies’ global head of DEI, offers steps to rectify the situation. She begins with suggestions for removing bias from talent pipeline management.

A new survey shows the communication sector is bullish for 2021. Hiring will rise during the year, it says, with better-than-expected revenue results from 2020 bolstering expectations. Job security, though, is on the minds of employees, the Capstone Hill Search survey shows.

Some view Dr. Deborah Birx as the previous administration’s medical enabler. Indeed, during a March 28 CNN interview she admitted the substantial numbers of deaths could have been reduced had the White House adopted better policies and communicated them correctly. Her admission provides little solace to mourning families. And it might not help salvage her image.