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Greenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.

A roundtable of Social Shake-Up speakers emphasizes the sector’s move toward paid creators and an emphasis on authenticity.

As a PR pro, you know how important it is for executives to become thought leaders–it helps business appear more credible and trustworthy to existing and potential customers. That said, there is a surefire way… Continued

[Editor’s Note: One of the most popular articles on prnewsonline.com is a review and summary of AP style. We took that as a sign and decided to deliver a series of AP style updates for… Continued

[Editor’s Note: This essay uses the cleantech sector as an example. Its takeaways apply to many sectors.] Despite shaky capital markets and a seemingly overnight reduction in private-tech startups’ value, the cleantech/renewable energy/sustainability sector is… Continued

Juneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued

This month’s Social Break explores strategic onboarding for social media clients.

We’re back at Cannes Lions after several years of being away and I’m feeling ambivalent. Whenever we return to places that we haven’t experienced since the pandemic, we tend to compare our experiences to a… Continued

Gannett urged its 250 local newspapers to halt national-related op-eds in favor of regional expertise. Here’s how local pitches can work.

Has the thought-leadership essay outlived its usefulness? No, but the need for quality work is essential for its viability.