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We live in a time where gun violence happens daily, and communities will look to leaders for timely facts and information. 

This month we compare two crises. In both cases, the actions behind the crises had people wondering: What were they thinking? In one case, though, fast action protected the brand and helped make the issue go away. In the other, the crisis is at the very core of the business. Implications for the brand are much longer lasting.

The concept of patriotism holds a nuanced meaning to different demographics in the country.

Few journalists will admit they accept cold pitches touting rent-a-quote experts. On the other hand, it would have stopped if it didn’t work.

Some PR pros may fear or resist artificial intelligence (AI). They view it as a threat, worrying it could replace humans with robots. But that’s hardly realistic. PR primarily is about relationship building, with those… Continued

Even before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued

The Roe v. Wade ruling affects many areas of healthcare, which ultimately impacts employees and internal communications.

On June 24 the U.S. Supreme Court voted to overturn Roe v. Wade, ending federal constitutional protections for abortions and signaling many companies to release statements about employee health protections.

Security, public health and privacy risks demand the development of a discipline within PR and different models for journalism.

The basics of writing, measurement and crisis prep remain important, even at companies like Amazon, says veteran PR pro Heather Knox.