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Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace.

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.

British Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes.

By now you are either bleeding blue with glee that the NY Giants won the Super Bowl or you are on Gisele’s case for dissing husband Tom Brady’s teammates. Either way, you have to agree that Eli Manning is a class act. His press conference o…

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.

The press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued