Topics

PR Pros Must Hold Up a Mirror to Top Managers in Dysfunctional Organizations

February 6th, 2012 by

Corporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.

Twitter, Mini-Controversies, All Part of Super Bowl Experience

February 6th, 2012 by

Tweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures.

Internet Now Trumps Friends, Family in Influence

February 6th, 2012 by

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.

Internet Now Trumps Friends, Family in Influence

February 6th, 2012 by

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.

Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles

February 6th, 2012 by

â–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released… Continued

Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles

February 6th, 2012 by

â–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released… Continued

Charting the Industry: Is the Blog Fading? Don’t Bet On It

February 6th, 2012 by

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.

Charting the Industry: Is the Blog Fading? Don’t Bet On It

February 6th, 2012 by

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.

Golfer Mickelson Takes a PR Gamble

February 3rd, 2012 by

With apologies to my bevy of female readers, golf has long been called the “gentleman’s game,” but probably lost that moniker when Tiger Woods hit that tree in his SUV back in 2009. We learned this week that the gentleman’s game…

PR News Survey: A Day in the Life of a PR Practitioner

February 3rd, 2012 by

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued