Topics

Social media and public relations experts offered practical lessons in how to build an engaged community of followers and advocates at PR News’ Nov. 10 Twitter Conference in Las Vegas.

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

Virgin America’s transition to a new reservation system has been anything but smooth.

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site.

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.