While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.
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Charting the Industry: Is the Blog Fading? Don’t Bet On It
February 6th, 2012 by Scott Van CampWhile a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.
Internet Now Trumps Friends, Family in Influence
February 6th, 2012 by PRNEWSCanadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.
Internet Now Trumps Friends, Family in Influence
February 6th, 2012 by PRNEWSCanadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.
Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles
February 6th, 2012 by PRNEWSâ–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released… Continued
PR Pros Must Hold Up a Mirror to Top Managers in Dysfunctional Organizations
February 6th, 2012 by Barbara LezotteCorporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.
Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles
February 6th, 2012 by PRNEWSâ–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released… Continued
Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results
February 6th, 2012 by Scott Van CampCompelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.
How PR Can Forge Peaceful Coexistence With Wikipedia
February 6th, 2012 by Scott Van CampCurrent PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.
Twitter, Mini-Controversies, All Part of Super Bowl Experience
February 6th, 2012 by Sahil PatelTweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures.