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Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment.

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued

She may strike a pose like no other, but Madonna is a nervous wreck about her half-time show during Sunday’s Super Bowl. In interview after interview this past week, she’s mentioned how “nervous” she is. You might be thinking, &…

Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6’s David B. Thomas provides five ways to organize a social crisis strategy.

While the 2012 Edelman Trust Barometer doesn’t include the academic world in its rankings, it would be a good bet that people have a decent amount of trust in institutions of higher learning. After all, colleges and universities are imparting str…