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Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.

Without the space shuttle program to regularly draw coverage, NASA puts its trust in Twitter and in the belief that if you see something cool, you will tell your friends.

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

Retailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee’s online petition could lead to some consumer unrest.