Messaging

And while this seems like a good idea in theory, questions will and have emerged regarding COVID rapid test coverage. Questions that front-line communicators will be responsible for answering.

This interview with Jennifer Gallo, a newly minted EVP, client engagement and business development, Evoke KYNE, was conducted in late December as the country was beginning to deal with the Omicron variant. She prescribes flexibility for fellow communicators, as they struggle with return-to-work messages. In addition, she urges prompt messaging and transparency. She also shares tips about ‘translating’ complicated health and science information for non-scientists.

In this month’s edition, we focus on RTO,  Bookcase Credibility, Zoombie and CBP.

How a company goes through a transition of leadership, such as Jack Dorsey leaving Twitter, can have an impact on multiple stakeholders—not just economically but culturally as well. 

PRNEWS takes a rare look at political communication. We found a slew of PR takeaways in the VA governor’s race.

PRNEWS Live welcomed Carly Schildhaus, Senior Manager of Public Affairs, National Confectioners Association. Schildhaus discussed how the candy industry is approaches Halloween, as well as important candy corn statistics.

With now-annual events like Giving Tuesday encouraging new donors, it may seem like seasonal asks have grown into a flood of digital email outreach, direct mail avalanches and a cacophony of those little red bells. For most communicators, standing out from the pack remains a top goal. 

Exposing the emotional elements of a story during a PR crisis can be extraordinarily powerful. Unfortunately, it is too often deemed an unacceptable risk. Yet, the team at Oxford was able to employ storytelling effectively during these difficult days.

A national food distributor discovers potential contamination. The company initiates a recall. David Ball of Ball Consulting Group explains what happens next.

The annual Met Gala routinely attracts the eyes of those with an interest in creativity, celebrity and high fashion. However, this year, Congresswoman Alexandria Ocasio-Cortez attended her first Met Gala, provoking a true statement. Bright red script saying “TAX THE RICH” stood out across the back of a white gown, generating conversation on both sides of the political spectrum.