Many stories about the holiday season bemoan supply chain issues, throwing frenzied shoppers into a panic about acquiring sought-after toys and desired gifts. However, for those in the nonprofit and development industries, the main concern centers on end-of-year fundraising. And since fundraising money does not grow on trees, strategy and tactics for communicating organizations’ needs is extremely important.
And with now-annual events like Giving Tuesday (the Tuesday after Black Friday and Cyber Monday) encouraging new donors, it can seem like seasonal asks have grown into a flood of digital email outreach, direct mail avalanches and a cacophony of little red bells. For many communicators, standing out from the pack is a vital goal.
PRNEWS chatted with communication pros at nonprofits and charities to find out how your fundraising campaign can pop in a crowded market.
It goes without saying that ample time is necessary to develop a communication strategy in any sector. In fundraising communication, it’s not as easy as posting a GoFundMe link on Twitter. It’s essential to do extensive planning, goal setting and research well ahead of time.
Some organizations plan a year in advance. Others believe summer is enough time for ideation and construction of branding and messaging, including graphics or digital elements.
Regardless of when communicators begin work, those we spoke with emphasize a universal PR theme: know what your audience wants and needs.
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