Media Relations

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

Don’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes.

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop.