Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.
Media Relations
Media Relationships a Big Factor in Taking on Controversial Clients
May 7th, 2012 by Scott Van CampThree PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.
11 Sports PR and Marketing Lessons Not Taught in School
May 3rd, 2012 by Arthur SolomonIf you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.
11 Sports PR and Marketing Lessons Not Taught in School
May 3rd, 2012 by Arthur SolomonIf you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.
6 Tips for Optimizing News Releases for Social Media
May 2nd, 2012 by Bill MiltenbergRevamp your traditional press release templates at your organization with these six tips from Meritus Media’s Sally Falkow.
6 Tips for Optimizing News Releases for Social Media
May 2nd, 2012 by Bill MiltenbergRevamp your traditional press release templates at your organization with these six tips from Meritus Media’s Sally Falkow.
Facebook Stocks Up on Feel-Good Capital in Advance of IPO
April 30th, 2012 by Steve GoldsteinWith the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool."
Tip Sheet: Make the Changing Media Paradigm Work for You
April 30th, 2012 by Dave ArmonThe shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.
Tip Sheet: Make the Changing Media Paradigm Work for You
April 30th, 2012 by Dave ArmonThe shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.
PR News/Cision Study: PR Pros Favor Twitter for Media Relations
April 30th, 2012 by Scott Van CampDespite the growing popularity of social networks, the e-mailing of press releases is not abating.