Media Relations

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Use Storytelling Skills to Transform Your Web Content

December 13th, 2011 by

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.

Leverage the Power of Fan Sites for Truly Rabid Engagement

December 6th, 2011 by

MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.

Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

December 5th, 2011 by

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

December 5th, 2011 by

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line

December 3rd, 2011 by

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war

Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.

December 2nd, 2011 by

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

2011 PR People Awards – Media Relations Professional of the Year

November 30th, 2011 by

Alpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media.

2011 PR People Awards – Media Relations Professional of the Year

November 30th, 2011 by

Alpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media.

How to Make a High-Tech Topic Go Mainstream

November 21st, 2011 by

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience.

Management POV: Communications and the Revolving Executive Door

November 21st, 2011 by

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.