Media Relations

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.

Here are a few crucial writing tips that PR professionals need to incorporate now.

Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.

Great communicators are usually great writers, and great writers create great PR.

In ‘Iron Man 3,’ there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies.  Stark stares into the iphone, makes his superhero… Continued

You may think you’re in communications, but you’re really in inbox management.

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.