Media Relations

To make life a little easier, here are some things not to do when pitching journalists.

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued

Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.

Memes: The term may be lost on PR professionals who are not attuned to pop culture or surfing YouTube. No, memes aren’t those silent street performers, nor is the word pronounced mem eees —as one PR News

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.

The commonly used word “pitch” can be a disservice to the PR trade.  Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it… Continued