Media Relations

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued

Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off… Continued

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal… Continued

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.